Gourmanding: Best Decaf Coffee: Biggby

Gourmanding: Best Decaf Coffee: Biggby: There are few harmless adult pleasures as enjoyable as a good cup of coffee.   This month in my home coffee maker (the unbeatable Cuisinart ...

Day 219: Biggby Bob Fish and Biggby Coffee

Day 219: Biggby Bob Fish and Biggby Coffee

BIGGBY by the Lansing Chamber (thanks for the award)

BIGGBY COFFEE #1 FASTEST-GROWING COFFEE CHAIN IN THE U.S.

Hi friends, franchisees and coffee lovers,

As CEO of BIGGBY COFFEE, I regularly communicate our brand vision: BIGGBY COFFEE will be the largest specialty coffee franchise chain in the U.S.

This brand vision was created in the late 1990’s when we had less than five stores. I have to admit, there were more than a few skeptics in the crowd when I first presented this aspiration. But over time, it became obvious that this wasn’t just some overly exuberant CEO fantasy. Becoming the largest specialty coffee franchise chain is becoming a fast reality.

CNBC and Technomic Inc. recently named BIGGBY COFFEE the #1 fastest-growing retail coffee chain in the U.S. Although there are larger companies, none are expanding at a faster rate.

I have always understood that our growth rests in the hands of our franchisees, and that if they are happy, then we at BIGGBY COFFEE will be able to achieve our brand vision. Franchise Business Review, a national independent research firm, surveyed 2,000 food service franchisees and ranked BIGGBY COFFEE as a top 30 food service concept in the nation on the basis of franchisee satisfaction.

But the question is, what makes a happy franchisee? In the end and without a doubt – putting culture and concept aside – I think that a happy franchisee is a profitable franchisee. Sounds too simple? Maybe, but the answer always rests in the results. BIGGBY COFFEE approached $50 million in sales last year, and our same-store sales year-over-year are up more than 11 percent.

For over a decade, I have woken up to a cup of Mocha Java and obsessed over our brand vision. Our recent recognitions have been a tremendous honor, and I look forward to the day when BIGGBY COFFEE is named the largest specialty coffee franchise chain in the U.S.

Have a wonderful holiday season,

Bob Fish (AKA BIGGBY Bob)

CEO and Co-Founder of BIGGBY COFFEE

What a great BIGGBY COFFEE location in Fenton MI :)

BIGGBY COFFEE -- East Lansing, MI and Beyond: Why We Keep Going Back

Check out this GREAT article written by Deanne Brooke of jsncafe.com

BIGGBY should have simply been given the opportunity to build in MSU Wells Hall

AS a graduate of the MSU School of Hospitality Business, and as the CEO and a founder of BIGGBY COFFEE, as a Michigan company that has over 20 months of double digit growth, as someone who has never turned down a speaking request at MSU…5-10 a year for no compensations…it is disappointing to never have been asked or been sent a rfp ….ever. Branding? Give me a break !!

Read the full article Starbucks to be built in Wells Hall

BIGGBY COFFEE on Facebook

First Sip of the Day has to B ..... BIGGBY COFFEE

Biggby Coffee opens in Petoskey

Biggby Coffee opens in Petoskey: "While the economy hasn't been great to some business owners, we've found one Petoskey man who has opened three businesses since 2007 and his latest, a Biggby Coffee in Petoskey."

BIGGBY COFFEE opens in Petoskey Meijers :)

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