Frozen Mocha Caramel ...Yummo!

Cool down with a tasty Biggby treat: wotv4women.com

Tea Latte

BIGGBY Coffee serves more than ol' cup of joe: wotv4women.com

A Birthday Surprise !!

Happy Birthday BIGGBY COFFEE :)

Pedal to the Metal

Hi friends, franchisees and coffee lovers,

As CEO of BIGGBY COFFEE, I have the responsibility of looking forward and visualizing exactly where BIGGBY COFFEE will be in the next 12 months, the next five years and the next decade. Of course, it is important to look back every once in a while too. It's like driving a car, you spend most of the time looking through the windshield, anticipating the road in front of you, but you still need to check your rear-view mirrors every once in a while too.

When I look in BIGGBY COFFEE’s 2011 rear-view mirror, I see a couple of accomplishments that are worth noting. First, we are the only regional coffee shop franchise system that has had substantial growth. We completed 2011 with 9.5 percent same-store sales growth, which was preceded by a year of 10 percent same-store sales growth in 2010. Both of these accomplishments far exceeded the industry standard. Currently, we are experiencing our twenty-fifth consecutive month of aggressive same-store sales growth, and there is little reason to think that it will change.

It’s not only me that has taken notice, outside organizations have recognized this fact as well. CNBC named us the fastest growing retail coffee concept in the U.S., Franchise Business Review honored us as a Top 30 Franchise, and Entrepreneur Magazine ranked us at 268 in their 2012 Top 500 Franchise Opportunities listing (improved from our 387 ranking in 2011).

The BIGGBY COFFEE system has continued to grow and be recognized like no others in the specialty coffee industry. But like any good driver, I don’t spend too much time focusing on the rear-view mirror.

Using the same great product, customer service and company culture which has propelled us forward since 1995, we have no plans of slowing down. For 2012 and beyond, we are keeping the pedal to the metal.

We hope you’ll join us for the ride!

Gourmanding: Best Decaf Coffee: Biggby

Gourmanding: Best Decaf Coffee: Biggby: There are few harmless adult pleasures as enjoyable as a good cup of coffee.   This month in my home coffee maker (the unbeatable Cuisinart ...

Day 219: Biggby Bob Fish and Biggby Coffee

Day 219: Biggby Bob Fish and Biggby Coffee

BIGGBY by the Lansing Chamber (thanks for the award)

BIGGBY COFFEE #1 FASTEST-GROWING COFFEE CHAIN IN THE U.S.

Hi friends, franchisees and coffee lovers,

As CEO of BIGGBY COFFEE, I regularly communicate our brand vision: BIGGBY COFFEE will be the largest specialty coffee franchise chain in the U.S.

This brand vision was created in the late 1990’s when we had less than five stores. I have to admit, there were more than a few skeptics in the crowd when I first presented this aspiration. But over time, it became obvious that this wasn’t just some overly exuberant CEO fantasy. Becoming the largest specialty coffee franchise chain is becoming a fast reality.

CNBC and Technomic Inc. recently named BIGGBY COFFEE the #1 fastest-growing retail coffee chain in the U.S. Although there are larger companies, none are expanding at a faster rate.

I have always understood that our growth rests in the hands of our franchisees, and that if they are happy, then we at BIGGBY COFFEE will be able to achieve our brand vision. Franchise Business Review, a national independent research firm, surveyed 2,000 food service franchisees and ranked BIGGBY COFFEE as a top 30 food service concept in the nation on the basis of franchisee satisfaction.

But the question is, what makes a happy franchisee? In the end and without a doubt – putting culture and concept aside – I think that a happy franchisee is a profitable franchisee. Sounds too simple? Maybe, but the answer always rests in the results. BIGGBY COFFEE approached $50 million in sales last year, and our same-store sales year-over-year are up more than 11 percent.

For over a decade, I have woken up to a cup of Mocha Java and obsessed over our brand vision. Our recent recognitions have been a tremendous honor, and I look forward to the day when BIGGBY COFFEE is named the largest specialty coffee franchise chain in the U.S.

Have a wonderful holiday season,

Bob Fish (AKA BIGGBY Bob)

CEO and Co-Founder of BIGGBY COFFEE

BIGGBY COFFEE -- East Lansing, MI and Beyond: Why We Keep Going Back

Check out this GREAT article written by Deanne Brooke of jsncafe.com