Coffee Cup News: A blog on a blog....blogging (thanks Jason) :) Read and listen to what Jason has to say or just go there :)
Biggby Bob, the CEO and co-founder of Biggby Coffee, visits each of his stores and buys his customers drinks for 2 hours! They call it, “Where is Bob?” Which brings me back to childhood and to me is slightly reminiscent of “Where’s Waldo?” Anyway, He announces which stores he will be at on his blog and then shows up at the assigned day and time. This is cool, period. I want to see more and more businesses moving in this direction with Social Media and I think, no I KNOW we will. This type of thing creates such a dynamic connectedness to your customers and employees and just plain out makes it fun to be apart of your neighborhood coffee shop. Though this is a HUGE step in the right direction no matter what kind of business you own, I absolutely can’t wait to see someone/a business utilize Social Media to it’s full extent. I think a business like Biggby Coffee that is already swiftly moving in that direction would be a perfect candidate.