Monday, February 14, 2011

Spot Bob at Biggby – Get Free Coffee

Click Here for original DEARBORN FREE PRESS article and some great pictures :)

DEARBORN, Michigan – Any cold morning in February, you’re likely to be greeted with a cheerful smile and a hot cup of coffee at the Biggby Coffee shop on Michigan Avenue in Dearborn. Thursday morning, Feb. 17th – Biggby CEO and co-founder Bob Fish will be there encouraging you to try anything on the menu – and he’s paying the tab. Go ahead and order the tallest ”Mellow Mellow” or “Mocha Mocha Chocolate Latte” - because Bob Fish is buying coffee for everyone who shows up on Thursday – Feb. 17th between 8:00 and 10:00 AM.

Steve Swinney - Biggby Coffee Manager and Franchise Owner
Franchise owner Steve Swinney knows many customers by name. He greets customers with a smile and chats about local news while filling orders. The local Biggby outlet on Michigan Avenue (near Military) in Dearborn was opened in the fall of 2010 and has seen a steady growth in regular customers.

The Biggby stores are designed with customer convenience in mind. The store offers free WiFi, and has great seating with plenty of wall outlets to keep your PC running. (More electrical wall outlets than any other coffee shop in Dearborn – from what we can see.)

Comfortable chairs are near the fireplace and a large flat screen TV is viewable from many of the tables. Plenty of free parking is available in the large strip-mall area.

Podcast: We interviewed Steve Swinney in an exclusive Dearborn Free Press podcast. You’ll hear Steve provide details about the Spot Bob promotion and a catch of glimpse of his enthusiastic attitude.

Click the arrow above to listen to the podcast (or download here). Special bonus: the podcast begins with the song “Morning Coffee” by Manolo Camp and ends with a song called (oddly enough) “Double Chocolate Mocha Espresso Coffee Frapacino” by Orb Gettarr.

David Chung runs the cash register while Nicole brews coffee at Biggby Coffee in Dearborn
Biggy CEO Bob Fish frequently travels to various Biggby locations to boost business for the fast growing Michigan based coffee franchise. In a promotion reminiscent of Where’s Waldo, he stops at local Biggby stores to provide free coffee for all the local guests. It provides him an opportunity to chat with customers, “check the pulse” of a community, and talk with local store owners about what’s working (and perhaps diagnose why something might not be working).

Biggby’s core values are clearly evident in the Thursday morning coffee give-away. “Engaging the community – giving is getting. For us, ROI is return on involvement,” Fish said. “We’re in a constant state of give.”

Biggby Coffee CEO Bob Fish recently shared his core values in a report by Crain’s Detroit Business:

Simplicity through systems. Having a system allows a small business to grow big.
Energy, excitement and enthusiasm. All three are equally important.
Faith, confidence and courage. Bob Fish called this one the most important.
Dedication, dependability and desire. There needs to be an insatiable want to improve.
Biggby has 126 stores, 90% of them in Michigan, and the rest in five other states
Click Here for original DEARBORN FREE PRESS article and some great pictures :)

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