This just in...from Mark :)
The secret of Biggbys lies in the reality that the average Biggby barista is an interesting person, with a kind disposition, attention to excellent courteous service and a sense of humor. To be sure, I believe that I hardly ever go to Biggbys just to get a drink anymore--sure the drink is good--but the essence of my enjoyment when I stop at Biggbys is the wit and charm of the conversation that ensues while I'm ordering and having my drink made. Take care to keep up that corporate attitude and Biggbys will always be my choice for coffee+
Thank you Mark!