As mentioned in my post last night, here's a quick peek into the BIGGBY COFFEE Training Center, as well as the comments Jim shared with us about how, for him, it's more than just the coffee. Enjoy! -JD, Director of Training and guest blogger
I submitted the customer survey you sent yesterday but wanted to take an extra minute or so to add my personal congratulations for the job you’ve done in pulling together and maintaining an outstanding staff and coffee shop in the Brookfield shopping center on East Grand River in East Lansing.
I stop in there daily for my double espresso on my way back to the office after lunch. I’m always greeted with a smile and a Hi, Jim and, as I reach for my money and BIGGBY card, there’s my double – often before I’ve even ordered it.
I’m always made to feel welcome, known, and appreciated by Dave, Jennifer, the rest of the regular crew and, within a day or two, even by those new smiling faces that pop up from time to time.
I don’t have to go there for that coffee. I have a perfectly good Swiss-made espresso machine at home that reliably produces a rich creamy brew with that wonderful crema within five minutes of deciding I’d like one. And even with those daily stops at the Brookfield BIGGBY, I still call on it to do that for me from six to a dozen times a week.
But you know, that machine couldn’t care less if I turn it on or not. It doesn’t know my name, it doesn’t smile, it doesn’t want to know how my day’s going or what I’m involved in this week. It doesn’t play great blues in the background. It doesn’t offer other people studying, talking, laughing, meeting, or just watching the world go by. Sure it gives me a great cup of coffee.
But Brookfield BIGGBY gives me something to look forward to – such a nice break in the day – a little order in the midst of the chaos. I leave there feeling like I’ve had a nap and a shower and I’m ready to tackle the rest of the day.
My sincere thanks to you and especially to the great crew at Brookfield BIGGBY. What a breath of fresh air. What a gift!
Warning! If you suffer from motion sickness, you may want to take a dramamine before viewing the video--crazy, crazy camera work!