Thursday, August 6, 2009

Tim ... (aka) twitter.com/pumbaa2183 (aka) Apple-Guru (aka) BIGGBY barista

Tim wants BIGGBY to have an 'in house' bottomless cup-o-coffee...

He makes his case!

What do you think?

22 comments:

Amanda said...

definitly need to go with the bottomless mug!- the caribou coffee near me has it, and I love just being able to use the mug instead of a paper cup, I like the feel of drinking coffee from a mug too, warmer and cozier

Anonymous said...

I think this is an awesome idea! Coffee just tastes better out of a real mug and I love the idea of being able to pay once and be good for the hour or so I'm there. I would definitely come in more instead of making my own at home. Good suggestion!!

Anonymous said...

I love the idea of the bottomless mug. Environmentally friendly and it feels more like home. Great suggestion!

Jordan said...

It depends on the price. I already bring in my Biggby mug and get a refill for $1.25, but I'd love a bottomless cup.

csa said...

Probably a workable idea if it's priced right. I would think the idea would be to cater to the customer, while potentially making additional revenue on items that customers consider buying while "hanging out" in the store longer than usual ... and as the young man said, the ratio of 8 cuppers to 2 cuppers is probably around 80/20... not a significant loss risk and more gain potential all around. And more importantly, it would entice potential NEW customers to come in if you had a cool ad campaign.

Rachel said...

Love this idea!!! I loveeee coffee in a mug. It feel more like I am at home.

JD said...

That's funny--nice to see Tim there...he and I sat down and spoke during the grand opening and he had talked about wanting to apply for a job with us, and clearly in the meantime he did! Good for you, Tim!

Lamia said...

GREAT idea! Coffee just tastes better in a mug...especially the second cup.

churchremix said...

yep, coffee in the bottomless mug is awesome. great for the environment and coffee tastes better from ceramic. a shop i frequent in d/town plymouth charges $3 for the bottomless mug.

Christopher Cummings said...

I think it's a great idea. It would definitely make Biggby the choice for me to go do some work, drink some coffee, and probably end up buying some snack items I wouldn't normally buy if I was just stopping in...

Ari Adler said...

Awesome idea that would definitely pull more people in. It's better for the coffee drinker, better for the environment, better for Biggby. What's not to love? :)

Douglas A. Waltz said...

I am all for it! Where do I sign up for this??

Anonymous said...

Bottomless cup would be awesome. Good advertisement, good for the environment, and just another reason to B-happy with Biggby!

Nigel T. Monkey said...

Brilliant! They people can sit around all day at Biggby, drink Cuppa after cuppa and buy snacks and drink another cuppa. And you don't have to tip like you do at a restaurant. And another Cuppa. Don't forget to make sure the facilities are clean, and another cuppa, and a snack. And a cuppa for the road.
Tasty!
~ Nigel T. Monkey

I FEAR said...

I love the idea of a bottomless cup. I often did not go to Biggby because I wanted to stay and do homework. I would then go to Panera Bread instead. A bottomless cup would convince me to go Biggby over Panera.

I would support a permanent bottomless cup or the ability to purchase a brewed coffee and get additional refills for free during my visit. Biggby already charges a premium for a brewed coffee compared to competitors but could get another 25 to 50 cents forunlimited refills. I would also go to Biggby more often if I could get a free brewed refill during my visit after I complete my premium hot drink (Teddy Bear, of course).

Navi said...

would probably be great in EL where a lot of people go to Biggby for meetings or studying.

Travis said...

the only problem i could see arising with this idea is couples.. many people have gone to fast food joints and bought one soda and shared while taking advantage of free refils. i do like the promotion idea and the enviromental promotion that can be done but it could become a abused system. two people could use that one mug and get 6 cups easily. 3 each.

Anonymous said...

yes it's a great idea

Justacogitating said...

I certainly don't hate the idea but remember you need to consider more than just the product cost. Depending on how popular the idea is, am I going to be walking in to get my SSML and seeing a sea of computers and non-moving bottomless muggers keeping me from sitting to enjoy my brew? I'd suggest a trial period, Biggby. Do a special promotion and see if it takes off and how it affects business. If you do, and it does, then I have an added idea for regulars ...

Anonymous said...

Arnt they called a genius at apple? I thought microsoft had gurus? im soo confused!

Anonymous said...

I love drinking out of a real mug rather than a cardboard cup! The other day I had some drip coffee in a to go cup and was thinking about how much it smelled and tasted like cardboard. . .now this could have just been super bad coffee but for those of us with a bit more sensitive taste buds, I think mugs go a long way!

Alison said...

I can tell you that the Biggby Coffee in Arlington Heights, IL (which is still closed *sigh*) used to do this and it was quite popular. Like Tim said rarely would you get customers having more than 2 cups. And we did it with just regular paper cups. No special mugs or travel cups needed.