a snippet from the Lansing State Journal by Rachel S. Greco
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Trent said the family has been interested in opening a Biggby franchise for at least a year. Charlotte seemed primed for the business. "We see a lot of great things happening here and I wanted to be a part of that," he said. "We want to be a part of the community."
For her part, Gail wants to develop an understanding and relationship with loyal customers — something she witnessed first hand during her training at Biggby's headquarters.
"When I trained people were still in their car and the servers were already making their drink because they knew what they wanted," she said. "It's very much like when I was planning conferences and things like that. I knew people by name."