Tim Hoffman one of the many owners in GR just dropped me a line about how last night went, here is what he said.....
"Every BIGGBY in town was packed full. At Store 180 there was a 15 minute wait outside the store to get in, as well as a very, very long line at drive thru."
" It was phonemonal to see customers talking with each other, laughing, and enjoying the experience. "
"I believe people were very blown away that we would offer free drinks with a smile on our face and tell them we appreciated their business."
As you can tell, it was an exciting night....and customers were jumping in with both feet. We love what we do at BIGGBY COFFEE, and we love sharing it with those that haven't had the chance to experience it(yet)....check this link out from channel 13 for more story and photos ....... http://www.wzzm13.com/news/news_article.aspx?storyid=88340
And yet another story... http://www.mlive.com/business/grpress/index.ssf?/base/business-5/1204123525154080.xml&coll=6
Some commentary from Advertising Age... http://adage.com/adages/post?article_id=125355
Wednesday, February 27, 2008
BIGGBY COFFEE -- Grand Rapids
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